Amazon's accurate recommendation

I got an email today from Amazon with a book recommendation. And they really nailed it this time!
We've noticed that customers who have expressed interest in books by Chris Okasaki have also ordered 300 Flowering Plants by Richard Bird. For this reason, you might like to know that this book will be released on 27 October 2006. You can pre-order your copy for just £7.99 by following the link below.

They recommend a book on flowers because I own a book on functional data structures?! Well, the reason is pretty obvious. They're mixing up authors with the same name. There is a professor at Oxford by the name of Richard Bird which does a lot of functional programming. If he wrote a new book I'd be very happy if Amazon sent me an email telling me about it. He has already written the standard text Introduction to Functional Programming, a nice introduction to Haskell. But he does not write books on flowers.

And yes, I know for a fact that the Oxford professor doesn't write books about gardening on his spare time. The two different Richard Bird authors have different middle names.

Well, Amazon. You gave me a laugh today but if you keep it up I'm going to get bored in the future. Make sure to fix this.

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